The Copywriter’s Handbook
“I don’t know a single copywriter whose work would not be improved by reading this book. And that includes me.” –David Ogilvy
If it’s good enough for Ogilvy, it’s good enough for me. And thousands of professional copywriters around the globe.
A top 3 book on almost every essential copywriting book list. The Copywriter’s Handbook is considered by many to be the ultimate copywriting guide for professional and aspiring copywriters alike.
Robert Bly offers a step-by-step guide to writing copy that sells. And he delivers. In spades.
Read this book today and start writing better copy and increasing your sales tomorrow.
No one becomes a personal trainer, studio, or gym owner because they love to write. But like it or not, writing makes up a big part of your day as a fitness professional. From emails to your blog, newsletter, website, social media profiles, and marketing materials. Even client contact and communication. Copywriting is everywhere.
You can’t escape it, so why not learn to do it better? Better than you did yesterday and better than your competitors. You don’t need to be an English major to write effective copy. A copywriter is just a salesperson behind a typewriter. You can learn to write better copy. Just by reading this book. And you can use your new skills to book more consultations, increase your sales, and grow your business.
Permission Marketing
Traditional advertising is dead. The mediums that arguably made marketing are broken and they’re not going to be fixed anytime soon.
You can’t interrupt someone with your television commercial anymore, as they can skip right past it. Good luck getting your postcard or brochure read amongst a sea of unwanted junk mail. And if you’re still advertising on the radio here’s a newsflash for you; no one is listening.
So what can you do to get your message heard in this era of information overload?
You can start by reading this book. In Permission Marketing, Seth Godin will show you how and why permission-based marketing works. Why you need to take it seriously. And how you can master this new marketing frontier.
Read this book today and take your marketing to the next level. Permission-based marketing, such as your email newsletter, is the future of marketing and a chance for you to make genuine connections with people interested in hearing from you.
Seth Godin’s book Permission Marketing will help you run more successful email and marketing campaigns by teaching you how to turn strangers into friends and friends into lifelong clients.
Purple Cow
You’re either a Purple Cow or you’re not. You’re either remarkable or invisible. Make your choice.
If you want to stand out in a crowded marketplace, appeal to your target audience, and build real value into your brand from day one, you need to read this book.
In Purple Cow, Seth Godin encourages you to put something remarkable into everything you build and everything you do, creating something truly noticeable. Purple Cow is a manifesto for marketers and business owners who want to create products that are worth marketing in the first place.
Read this book today if you’re currently in the process of branding or rebranding your personal training business, studio, or gym. Packed full of inspiration and examples from some of the world’s top brands. Purple Cow provides invaluable insights and answers to help you develop your USP, determine your key differentiators, and make your business truly remarkable.
The Sales Bible
How many non-religious texts can claim the title of Bible and be taken seriously?
With the first dozen pages of The Sales Bible dedicated to more than 60 raving testimonials from the world’s top CEOs, executives, directors, and sales professionals. It’s clear that Jeffrey Gitomer’s book The Sales Bible has earned its title.
“One book every salesperson should own and read.” –The Dale Carnegie Institute
If the Carnegie folks consider this book mandatory, you should too.
Read this book today and learn how you can create a steady flow of clients, overcome objections, and close consultations like a pro. While creating a constant stream of referrals, making renewals a breeze, and finally developing a comfortable relationship with sales.
The 22 Immutable Laws Of Marketing
“The best book on marketing I have ever read” –Lowell Weicker, former Governor, State of Connecticut
“The best book on marketing I have ever read” –Lucie Salhany, President 20th Century Fox
“The best book on marketing I have ever read” –George B. James, Senior Vice President, Levi Strauss
“The best book on marketing I have ever read” –Beth M. Pritchard, Executive Vice President, Bath and Body Works
“The best book on marketing I have ever read” –Kevin Daley, Founder, Communispond
Either these people don’t read too many marketing books, or this book is something special. Having read and reread it at least a dozen times over the years, I tend to agree with the latter.
If you’re building, rebuilding, or working on growing your brand, this book is a must-read. Authors Al Ries and Jack Trout are two of the world’s best-known marketing strategists, and together they have managed to distill marketing to its basic essence in this essential marketing book.
Read this book today and learn the 22 immutable laws of marketing and how to put them to work for your personal training business, studio, or gym.
Designing Brand Identity
Your visual identity is your #1 salesman. Working around the clock across multiple touchpoints. Reaching your potential clients long before you do.
The creation of your visual identity shouldn’t be left to an amateur or done for a fiver. Give your brand a fighting chance by reading this book, learning about the branding and visual identity process, and hiring the best logo designer you can afford.
This book isn’t going to turn you into a designer overnight. But it is going to guide you step by step, touchpoint by touchpoint, through the entire professional brand building and identity creation process.
Considered the Bible of branding and identity design by most design and communications professionals. This book will help you understand everything it takes to create a winning brand and strong visual identity.
Complete with exercises and examples, Alina Wheeler’s book Designing Brand Identity provides a practical structure for the entire brand-building process. From ideals and fundamentals, to research and strategy, identity design, and touchpoint creation. This book will guide you through the entire process. Helping you create the perfect brief for your business and your favourite designer.
Read this book today if you want to build a successful brand, talk to your designer in a language you both can understand, and get the most from your brand and visual identity.