The #1 Business Masterclass for Personal Trainers
Take Your PT Business Further. Faster.
Branding. Marketing. Sales. Customer Service. The four systems that separate a thriving fitness business from one that’s always grinding to stand still — built from 30 years and $100M+ of real-world results.
Apply For Beta AccessLimited beta access for independent personal trainers & studio owners
🎯 Get 10X more clients
Without spending more on ads
🤝 Close 80% of your consultations
With a repeatable sales system
🔄 Achieve 95% client retention
And stop leaking revenue from the back door
📣 Round up referrals systematically
Turn every happy client into a growth engine
⭐ Earn 5-star reviews
Build a reputation that markets itself
♾️ Keep your clients for life
Build relationships that last years — not months
$100M+
Revenue Generated Using These Systems
30+
Years of In-the-Trenches Experience
1,000s
Trainers & Studio Owners Trained
4
Pillars. One Complete Business System.
Why most personal trainers struggle
It’s Not the
Training.
It’s the business.
You’re good at what you do. Your clients get results. You love the work. And yet — the business side keeps you up at night.
How to get more clients. How to charge what you’re worth. How to stop the constant churn of people starting and stopping. How to build something that doesn’t depend entirely on your own hours.
None of that was in your certification. But all of it determines whether you build a career — or just a job that burns you out.
That gap is what 10XPT closes.
You’re grinding to find new clients every month — with no reliable system
Your consultations aren’t converting the way they should
Clients drop off before they get the results you know you could deliver
Referrals happen by accident, not by design
You’re competing on price instead of positioning
You don’t have a brand — you have a name and a logo
You’ve tried content, ads, challenges — nothing compounds
You’re earning good money but can’t see the path to $100K+
You don’t need more hustle. You need the right systems. 10XPT gives you both — in weeks, not years.
The Complete System
Four Pillars.
One Career.
01
Pillar One
10XPT Branding
Build a premium brand that commands higher rates, attracts better clients, and gives you a position no one can easily copy.
Explore Branding02
Pillar Two
10XPT Marketing
Stop random acts of marketing. Build a structured, repeatable system that keeps your pipeline full through every season.
Explore Marketing03
Pillar Three
10XPT Sales
Close 80%+ of your leads without pressure tactics, discounting, or the anxiety of asking for the sale.
Explore Sales04
Pillar Three
10XPT Customer Service
Turn existing clients into lifelong raving fans. Build retention systems and referral engines that grow your business from within.
Explore ServiceBuilt for Busy Professionals
Learn It.
Build It.
Use It.
10XPT isn’t built for people who want to study business theory. It’s built for trainers who want to implement — this week, not someday.
Most lessons are under 5 minutes. Every lesson has a corresponding workbook, template, or script you can use immediately. The whole system is designed to fit around a full client schedule.
Bite-sized, actionable, and built on 30 years of what actually works — not what sounds good in a textbook.
🎥Learn — 80+ Short Video Lessons
Focused, practical, immediately actionable — built around real studio situations, not theory.
📘Build — Guided Workbooks
Turn every lesson into a real deliverable — a marketing plan, brand document, or sales system.
📂Implement — Templates & Scripts
Consultation frameworks, email scripts, and marketing materials ready to adapt and use immediately.
✅
Grow — Step-by-Step Action Plans
Clear action plans for what to do this week, this month, and this quarter in your real business.
The Case Study Behind the Course
$1,000,000.
18 Months.
1,400 Sq Ft.
Starting with zero dollars. One client and a bicycle.
Way back in 2004. In less than 18 months we were doing over 1 million dollars in sales annually and had built the country’s highest-grossing personal training business.
How did we build a million-dollar personal training business in less than 18 months?
I can tell you it took a lot of hard work, sleepless nights, missed holidays, 20-hour days, and an unwavering focus.
I can even let you know that we succeeded because we built a better brand, out-marketed our competition, had a better sales strategy, and absolutely crushed it when it came to customer service.
But that’s not much of an answer, and it’s not going to help you grow your studio or personal training career. So we created 10XPT. The ultimate business course for personal trainers, studio owners, and fitness professionals.
With 10XPT, you’ll get the answers & insights you need to create your own roadmap to success. Using the lessons and systems we’ve learned and developed over the last 30 years to put you on the fast track to building your own 6-figure personal training career or million-dollar studio.
Our first personal training studio, circa 2004.
“What I want to share isn’t theory. It’s a repeatable formula for success in the fitness industry — and I’m confident enough in it to guarantee it.”
30+
Years building fitness businesses from the ground up
$100M+
Generated using the exact systems in 10XPT
1,000s
Trainers mentored and consulted across the industry
3X
Studios co-founded — all scaled to market leadership
I’ve made and helped others make millions working in the fitness industry over the last 30+ years. But I’m not here to show you my Lamborghini (I drive a Subaru) or impress you with a mansion (my current home is under 1,000 sq ft). I’m here because I’ve spent 30 years watching talented trainers fail — not because they weren’t good enough, but because nobody ever taught them how to build a business.
10XPT is every lesson and system from those 30 years — structured into a course you can complete in weeks. Not to save you from hard work. But to make sure every hour you put in actually compounds into something.
🛡
100% Satisfaction Guarantee
Complete 10XPT and don’t feel the system has given you a clear, actionable path to growing your business — and we’ll make it right. No fine print.
What Trainers Are Saying
Real Results.
Real People.
These are working personal trainers and studio owners who applied the 10XPT system to their businesses. No paid endorsements. No hand-picked success stories. Just what happens when good trainers get the right systems.
Elizabeth
Naada Yoga
★★★★★
“Dave is a marketing pioneer whose creative vision has been paramount to the success of our company.”
Simon
Archetype Life
★★★★★
“Doubled our sales in 6 months.”
Joanna
Muscle Matters
★★★★★
“Placed us ahead of our competition and keeps our company constantly growing.”
Jason
★★★★★
“A profound impact on our business and subsequently the quality of our lives. I could not give a higher recommendation.”
FAQ
Thinking of applying for the 10XPT Beta?
If you’re considering joining 10XPT but still have questions, you may find your answers here.
Personal trainers, obviously, but it’s also for studio owners, eager managers, and many other fitness professionals.
If you’re a personal trainer trying to figure out how to earn over $100k a year, this course is made for you.
If you’re a studio owner looking to build a million-dollar-plus business, this course is going to show you exactly how to do it, step-by-step.
In a nutshell, if you want to learn a repeatable formula for success in the fitness industry, you’re going to love this course.
Not so much. You’re not going to find a single lesson on funnels, niches, lead generation, landing pages, Instagram, or online training in this masterclass.
Instead 10XPT focuses on teaching a proven method for building 6-figure careers and million-dollar-plus studios in the real world. Using hard work, smart strategies, and three decades of research, testing, and experience.
That’s kind of up to you. You can probably power through the entire course in a week if you just want to read it straight through. But the exercises are going to take time. Some only take minutes, some take hours, others can take a few days, and some may even take weeks.
This is not a process you want to rush through. If you’re doing the work, doing the research, and putting in the time needed to get things right the first time, you can expect to spend 1-3 months completing the course, building your brand, and creating your own personal roadmap to success.
Priceless. Seriously.
What would you pay to shortcut 30+ years of real-world industry experience?
What would you pay for a proven system that’s been used to generate over $100 million in personal training and fitness revenue?
This isn’t theory.
This isn’t guesswork.
This is the same framework used by:
- Top-performing fitness franchises
- North America’s highest-grossing personal training studios
- The most successful independent personal trainers on the planet
Studio owners routinely pay $80,000+ for consulting, systems, and implementation support.
Independent personal trainers have been paying $20,000+ for decades to access this level of business education—often without the clarity or structure 10XPT provides.
With 10XPT you’ll get:
- The systems, not just the ideas
- The why, not just the what
- The long game, not shortcuts that burn you out
- Your personal roadmap to success
At a price you can afford:
- Beta access: $995
- Launch pricing: $1,995 for the first six months after launch
- Regular price: $2,995
The 10XPT guarantee is our commitment to doing this the right way.
If you complete the course, build your plan, and implement what you’ve learned, and you don’t see measurable progress in your business, we’ll refund your investment in full.
No hoops. No games.
Just a rock solid guarantee for people who are serious about building a real business—not just browsing content. If you show up, do the work, and apply the system, 10XPT will move the needle. If it doesn’t, we’ll make it right.
No. You do.
But, if you’re an independent personal trainer looking to build a $100K+ career or a studio owner trying to build a million dollar studio, 10XPT will help you work smarter, go further, and grow faster than any other course out there.
Limited Beta Access — Now Open
Build the career you actually want.
Sign up to get notified the moment enrollment opens — and lock in your early bird discount before we launch to the public.
No spam. Early bird pricing for subscribers only.
🔒 Lifetime access + all future updates included